Summary: Golf SentryWorld this summer to see the Flower Hole blossom in red, white, and bloom!
Destination golfers rave about our renowned Flower Hole, designed anew each year and hand-planted with 50,000 annuals. Our par-3 Hole 16 is among the most photographed holes in all of golf. And this summer, it’s blooming with patriotic colors to celebrate America’s 250th anniversary.
A unique aspect of the Flower Hole is that the bed lines remain the same year to year. But within the flower beds, the design of the flowers and the different varieties change every single year. As a result, we can have different colors and patterns weaving through the Flower Hole—such as this year’s American flag theme.
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Cultivating the Flower Hole
Heidi Heath, owner of Heidi Heath Farms in Coloma, Wisconsin, has grown the flowers for SentryWorld’s Flower Hole for the past 10+ years in her five acres of greenhouses.
In addition to growing the exceptional blooms, Heidi also helps create the design with SentryWorld and selects the flowers we’ll use. She has learned what flowers are engineered to look good from the time they go in the ground until the end of our season. She makes the hole truly shine.
Heidi’s team also plants the flowers. She brings about four to five semis of flowers each year, along with a crew of 15 people to hand-plant them at Hole 16 over the course of two to three days. They plant another 7,000 flowers around the course and property, and maintain the course's flowers throughout the golf season.
In addition, Heidi’s sod business—Central Wisconsin Sod—grows sod for the rough at SentryWorld, plus other notable sports locations, including the flowers around Lambeau Field in Green Bay, Ariens Hill, part of the Titletown District near Lambeau Field, and Wrigley Field in Chicago.
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The Flower Hole’s origins
The Flower Hole’s history mirrors the legend of SentryWorld. The origin of this iconic hole is rooted in former Sentry CEO John Joanis’s desire to have all of SentryWorld’s par-3s offer excitement and charm unique to each hole.
Course designer Robert Trent Jones Jr. recalled a previous trip to France where he’d seen a sea of flowers behind some greens. What was once going to be a water hole blossomed into a true first—not only for SentryWorld, but for every golfer who has experienced it since.
As you might expect, wandering tee shots can be a problem on the Flower Hole. This is why Joanis established his own Chairman’s Rule for the hole back in 1982. To avoid causing any damage to the flowers, players who send their balls into the flowers receive a free drop from the nearby grass.
Flower Hole fun facts
Golf SentryWorld in 2026
