Sentry Insurance today unveiled the refreshed brand and logo for the renovated SentryWorld golf course and sports center.
“A renovated SentryWorld golf course and sports center calls for a renovated brand and logo,” said Pete McPartland, Sentry president, CEO and chairman of the board.
The new logo retains the SentryWorld flower “icon,” while updating the colors and script to create a revitalized yet timeless, classic feel.
“The re-imagined SentryWorld golf course and sports center honors past while looking to the future,” McPartland said. “The new logo captures that spirit perfectly.”
While the flower’s shape remains the same, the colors of the logo have been refreshed. The flower icon is now blue with a green base. The blue flower ties the SentryWorld golf course and sports center to the corporate brand of its parent company. According to Sentry marketing vice president Rick Wittmann, the blue and green also represent the rolling green fairways, blue skies and blue waters of the parkland-style golf course. The refreshed brand’s color palate also includes natural, rich, earthy tones.
Another notable change is the brand’s script. The type font now used was designed by renowned Wisconsin architect Frank Lloyd Wright. The architect leading the sports center’s renovation is a graduate of the Frank Lloyd Wright School of Architecture in Spring Green.
Overall, the new brand and logo creates a sense of warmth, comfort and familiarity, McPartland said.
“The new SentryWorld will be community and family focused. Guests will feel welcomed and comfortable, whether they’re dining in the restaurant, playing a round of golf or attending a wedding.
The brand and logo set the tone for an unforgettable Wisconsin experience.”
See the new logo at: http://www.youtube.com/watch?v=9RVkrNohFss&feature=youtu.be