2013-2014 course redesign
Time and weather aren’t friendly to even the finest golf courses like SentryWorld, and that’s especially true when it’s 30 years of Wisconsin winters. Add in the inherent wear and tear that comes with three decades of golf traffic, and by 2012 it was clear to us that SentryWorld would need substantial renovations in order to remain one of Wisconsin’s premier destination courses.
Though initial discussions between Sentry senior leadership and the renovation team—original course designer Robert Trent Jones, Jr. and course architects Bruce Charlton and Jay Blasi—revolved around routine topics like irrigation systems and bunker sand, they quickly recognized that there was an opportunity for wholesale, course-defining change.
Together with Sentry senior leadership, the team developed a bold plan that would not only restore SentryWorld to its former glory, but would take the course to new heights. They understood that the game of golf had fundamentally changed since 1982, with better equipment and a more diverse array of playing styles, and agreed that the course should reflect this shift.
Though initial discussions between Sentry senior leadership and the renovation team—original course designer Robert Trent Jones, Jr. and course architects Bruce Charlton and Jay Blasi—revolved around routine topics like irrigation systems and bunker sand, they quickly recognized that there was an opportunity for wholesale, course-defining change.
Together with Sentry senior leadership, the team developed a bold plan that would not only restore SentryWorld to its former glory, but would take the course to new heights. They understood that the game of golf had fundamentally changed since 1982, with better equipment and a more diverse array of playing styles, and agreed that the course should reflect this shift.
It was time to reinvent a legend
A new and improved SentryWorld
After nearly two years of renovations, SentryWorld reopened in 2015, and the enhancements were evident from the very first tee. Golfers encountered new and rerouted holes on newly used property, relocated greens and bunkers, kicker slopes and fallout areas, and lakes and streams guarding greens and shaping fairways after previously serving only as beautiful photo backdrops. Best of all, the renovation team managed to achieve the seemingly impossible: creating a longer and more challenging course for low-handicap golfers, while also offering recreational players a friendlier, more enjoyable experience.
“The reimagined SentryWorld golf course and facilities honor our storied past while looking to the future. Guests will find that we’ve made good on our promise of keeping a community and family focus.” — Pete McPartland, Sentry Insurance Chairman of the Board, President, and CEO
Parkland golf at its finest
Many of the most dramatic changes at SentryWorld involved bringing water into play. On the course’s two new par threes, SentryWorld’s big lake is the star attraction, lying directly behind the green on hole three and standing between the tee box and the green on hole 12.
Ultimately, SentryWorld’s redesign reveals a suite of changes representing a master class in course construction. Long, winding par fives flow seamlessly into precise par threes. Arcing doglegs now play side-by-side with generous fairways framed by beautiful parkland trees. And a legendary course has regained—and exceeded—its original reputation as a golfer’s dream.
Ultimately, SentryWorld’s redesign reveals a suite of changes representing a master class in course construction. Long, winding par fives flow seamlessly into precise par threes. Arcing doglegs now play side-by-side with generous fairways framed by beautiful parkland trees. And a legendary course has regained—and exceeded—its original reputation as a golfer’s dream.
Ready for your round at SentryWorld?
Parkland golf at its finest
Many of the most dramatic changes at SentryWorld involved bringing water into play. On the course’s two new par threes, SentryWorld’s big lake is the star attraction, lying directly behind the green on hole three and standing between the tee box and the green on hole 12.
Ultimately, SentryWorld’s redesign reveals a suite of changes representing a master class in course construction. Long, winding par fives flow seamlessly into precise par threes. Arcing doglegs now play side-by-side with generous fairways framed by beautiful parkland trees. And a legendary course has regained—and exceeded—its original reputation as a golfer’s dream.
Ultimately, SentryWorld’s redesign reveals a suite of changes representing a master class in course construction. Long, winding par fives flow seamlessly into precise par threes. Arcing doglegs now play side-by-side with generous fairways framed by beautiful parkland trees. And a legendary course has regained—and exceeded—its original reputation as a golfer’s dream.
